Hockey Performance Intelligence
Legal

Terms and Conditions

Effective July 17, 2026

Welcome to Epitome PD (“we”, “us”, “our”). These Terms and Conditions (the “Terms”) govern your access to and use of the website at https://www.epitomepd.com, our products (the Epitome Biometric Environmental Assessment, the Genetic Test Kit, and the combined bundle), and any related services (collectively, the “Services”).

By creating an account, completing our assessment, or purchasing any product, you confirm that you have read, understood, and agreed to be bound by these Terms, and that you provide the consent set out in Section 5 below.

1. Eligibility

You must be at least 14 years of age to create an account. Adults 18 and older have full access to the Services. Athletes aged 14–17 may use the assessment Services in one of two ways, described in Section 2: through an account created and managed by their parent or legal guardian, or through their own account, in which case their assessment results are only processed and released after their parent or legal guardian consents by email. Genetic testing for athletes aged 14–17 is available only through a guardian-managed account. We never knowingly collect personal information, questionnaire responses, or genetic samples from anyone under 14; if we learn that we have, we will delete it. Assessment answers submitted by an athlete under 18 on their own account are automatically and permanently deleted, without ever being scored, if parental consent is not received within 14 days (Section 2B).

The Services are currently not offered to residents of Quebec. We expect to serve Quebec once our French-language materials and Quebec-specific privacy assessments are complete.

2. Minor Athletes (14–17): Two Consent Paths

Athletes aged 14–17 may participate through a guardian-managed account (Section 2A) or through their own account with emailed parental consent (Section 2B). On both paths, the athlete confirms a plain-language assent notice before starting, we record that assent, and a parent or guardian receives a wellbeing notice if the athlete’s answers suggest they may be at risk of harming themselves.

2A. Guardian-managed accounts

The athlete participates under an account owned by their parent or legal guardian, on the following basis:

  • Guardian account and authority. The account holder must be the athlete’s parent or legal guardian, attests to that authority at purchase, and provides every consent in Section 5 on the athlete’s behalf.
  • Athlete assent. Before starting the assessment, the athlete is shown a plain-language notice describing what the questionnaire asks, what is done with their answers, and who sees their results, and must confirm it. We record this assent.
  • Guardian visibility. The guardian sees all of the athlete’s data available in the account — scores, reports, genetic results, and wellbeing indicators. If the athlete’s answers suggest they may be at risk of harming themselves, we notify the guardian directly.
  • Duty of care. Where we believe, in good faith, that a minor is at risk of serious harm, we may contact the guardian and, where the law requires it, the appropriate authorities.
  • Guardian control and deletion. The guardian may correct the athlete’s information and may delete the athlete’s assessments, reports, and genetic data at any time from the dashboard or by emailing epitomehockey@gmail.com.
  • Age of majority. When the athlete reaches the age of majority in their province, they should open their own account. On request, we will delete the data held under the guardian’s account or discuss transferring it to the athlete’s own account.

2B. Self-account athletes with emailed parental consent

An athlete aged 14–17 who creates their own account may complete the assessment, on the following basis:

  • Parent or guardian email. Before submitting the assessment, the athlete must provide the email address of their parent or legal guardian. The athlete’s assent notice explains this, including that the parent or guardian will be contacted.
  • Results are held until consent. The athlete’s answers are stored securely but are not scored, analyzed, or turned into any report until the named parent or guardian grants consent through a secure link we email to them. On that consent page, the parent or guardian attests that they hold parental authority or legal guardianship for the athlete. We record the consent evidence (time, the version of these Terms, and technical details of the grant).
  • Reminder and deletion. If consent has not been granted after about 7 days, we send the parent or guardian one reminder containing a fresh link (which replaces earlier links). If consent is not granted within 14 days of the request, the athlete’s answers are permanently deleted and are never scored. Each new attempt at the assessment requires a fresh parental consent.
  • Wellbeing notice. If the athlete’s answers suggest they may be at risk of harming themselves, we send a wellbeing notice to the named parent or guardian immediately at submission — regardless of whether consent has been granted — and to no one else, except where the duty of care described in Section 2A requires more. This is disclosed to the athlete in their assent notice.
  • Who sees the results. Once consent is granted, results are released to the athlete’s own account. The parent or guardian does not receive an account or the results by default.
  • Genetic testing excluded. Genetic testing for athletes aged 14–17 is available only through a guardian-managed account (Section 2A), where the guardian provides the written consents required for genetic data.

3. Your Account

You are responsible for keeping your login credentials confidential and for all activity that occurs under your account. Notify us promptly at epitomehockey@gmail.com if you believe your account has been compromised.

4. Products, Payment, and Shipping

  • Prices are shown in Canadian dollars and are one-time charges — we do not bill on a subscription.
  • Payments are processed by Stripe. We do not see, handle, or store your card details.
  • Genetic Test Kits are shipped to the address you provide at checkout. You are responsible for ensuring the address is correct.
  • All sales are final once your kit has shipped, your assessment has been started, or your results have been delivered. Refund requests for unused, unshipped products may be made by emailing epitomehockey@gmail.com within 14 days of purchase, and will be considered on a case-by-case basis. The same process applies where an athlete’s assessment answers were permanently deleted without ever being scored because parental consent was not received (Section 2B).

5. Consent to Collect and Process Data

Consent is collected per purpose, with a separate checkbox for each, before every purchase. On a guardian-managed account, the guardian gives each consent on the athlete’s behalf. For an athlete aged 14–17 using their own account, the processing consents below take effect for their assessment answers only once their parent or legal guardian grants the emailed consent described in Section 2B — until then, the answers are held unscored. By giving these consents, you expressly authorize Epitome PD to:

  • (a) Account information — collect and store your email address, name, and order history — and, for a minor athlete, their name and date of birth — so we can deliver and support your purchases.
  • (b) Assessment responses — collect, store, score, and generate personalized PDF reports from responses to the Epitome Biometric Environmental Assessment, including derived scores for hockey attitude, anxiety, depression, general psychological performance, and overall mindset predisposition. Some questions ask about mental health and sensitive personal history; the heaviest of these include an “I prefer not to answer” option, and declining them never blocks the assessment.
  • (c) Genetic data — with your express written consent (collected as its own checkbox before purchase), receive the cheek-swab sample mailed to us, send it to our laboratory partner for sequencing and marker analysis, store the resulting raw data file and structured results in our secure private storage, and prepare a personalized report from those results. Genetic testing is never a condition of any other Epitome PD service — the assessment can always be purchased without it.
  • (d) AI narrative — use Google’s Gemini API to generate the written narrative in reports from the scores and genetic markers. No name, email, or other direct identifier is sent.
  • (e) Research and model improvement (optional) — only if you separately opt in, retain and use responses in de-identified or aggregated form to improve our scoring models. This consent is optional: declining it never affects your purchase or the Services, and you may withdraw it at any time.

We will not sell your personal, assessment, or genetic data to any third party. We will not disclose your individual results to any insurer, employer, athletic organization, or other third party without your specific further written consent, except where disclosure is required by law or court order. We comply with the federal Genetic Non-Discrimination Act: we never require a genetic test or the disclosure of genetic results as a condition of providing any good or service.

You may request deletion of your account and associated personal, assessment, and raw genetic data at any time by emailing epitomehockey@gmail.com. Note that anonymized, aggregated data already derived from your inputs may be retained for research and product-improvement purposes where you opted in to that use.

6. No Medical or Professional Advice

Epitome PD reports are intended for personal interest, performance development, and athletic context only. They are not a substitute for medical, psychological, genetic-counseling, or other professional advice from a qualified practitioner. Do not use the reports to diagnose, treat, prevent, or cure any disease or condition. If you have health concerns based on anything in a report, please consult a qualified professional.

7. Intellectual Property

All content on the Site — including the assessment instrument, scoring methodology, reports, design, imagery, and written copy — is the property of Epitome PD or its licensors and is protected by applicable copyright and trademark law. You may not reproduce, redistribute, or create derivative works from it without our prior written permission.

8. Limitation of Liability

To the maximum extent permitted by law, Epitome PD’s total aggregate liability arising from or relating to your use of the Services is limited to the amount you paid us in the twelve (12) months preceding the event giving rise to the claim. We are not liable for indirect, incidental, special, consequential, or punitive damages, including lost profits or lost data.

9. Changes to These Terms

We may update these Terms from time to time. Material changes will be communicated to you by email and reflected in the “Effective” date above. Continued use of the Services after a change indicates your acceptance of the updated Terms.

10. Governing Law

These Terms are governed by the laws of the Province of Alberta, Canada, and the federal laws of Canada applicable in that province, without regard to conflict- of-law principles. Any dispute arising from or relating to these Terms or the Services shall be brought exclusively in the courts located in Calgary, Alberta.

11. Contact

Questions, comments, refund requests, or data-related requests regarding these Terms should be sent to:

Epitome PD
5614 Burbank Rd SE
Calgary, AB T2H 1Z4
Canada
Email: epitomehockey@gmail.com